Musings From Deepak @ DSG Consumer Partners. What I am current reading, thinking about and reflecting upon - Issue #4

Singapore Manufacturer OsomeFood Says It Has Created The World's First Plant-Based Hard-Boiled Egg — www.greenqueen.com.hk

I just ordered the eggs from the website to taste.

The race to own the plant based egg category is seeing a lot of start-ups using multiple alternative ingredients, processes and technologies to deliver a realistic egg equivalent.

COVID-19 and grocery shopping: Frozen foods and alcohol come out on top in APAC amidst pandemic — www.foodnavigator-asia.com

Frozen foods and alcohol have found favour with APAC consumers amidst the COVID-19 pandemic, garnering huge leaps in growth across various countries in the region amid lockdowns and tightening economics.

Nestlé Acquires Hydration Platform Brand Nuun | NOSH — www.nosh.com

Functional beverages brands continue to attract acquisition offers as health focused consumers increase spend on this category.

Can do approach: Fast-growing China firm Genki Forest unveils canned sparkling water strategy for Singapore and US — www.foodnavigator-asia.com

Genki Forest is one of the fastest growing CPG brands globally. It recently closed a new round of funding led by Warburg Pincus and L Catterton at a $6b valuation. Yes SIX BILLION DOLLARS. The company was only founded in 2016. It does highlight the ability to win market share by identifying a new niche, in their case a low sugar low brix beverage.

From keto doughnuts to kelp, Mondelez aims to accelerate growth in well-being snacking | Food Dive — www.fooddive.com

Big Food Cos continue to look for access to start-ups focused on the latest snacking trends including plant-based, better-for-you, natural, clean label and functional.