- Musings From Deepak @ DSG Consumer Partners
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- Musings From Deepak @ DSG Consumer Partners #92
Musings From Deepak @ DSG Consumer Partners #92
All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon. You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.
Lessons in Resilience & Perseverance: How Purplle Went After What It Believed in, and Kept the Focus on Sustainable Success — www.indianretailer.com
Manish Taneja of Purplle is a founder I have a lot of respect for. He is focused on business fundamentals and never in a rush to grow the business at a measured pace and track the right matrices. Some great lessons here for all founders.
Counterintuitive? 12 months ago, the beauty retailer quit social media. Its top marketer tells The Drum what happened next.
It is hard to start a brand. And difficult when you shut it down. But there is a right way to do it. This is one example of how not to do it. You let down your customers, channels and supporters. Sad.
How LVMH, Kering, and other luxury brand owners are tapping Gen Zs and Millenials. I recently spoke to the Asia CEO for one of the largest luxury brands, and it is clear that people are buying luxury at a younger age including second hard resales, and lower-priced items. As they say, catch them early and try and keep them for life, or as long as you can remain relevant. How can insurgent brands in India & SEA tap this craze for luxury and will the global giants acquire insurgent luxury brands?
As consumers demand more from brands in terms of sustainability, the circular economy is becoming an essential part of fulfilling ESG goals. Not only is it good for the planet, it is also good for consumer who want brands they buy to be purpose-led.
Marks the first time L’Oréal is launching a beauty brand through a joint venture.
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