Musings From Deepak @ DSG Consumer Partners #88

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon. You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

DSGCP portfolio co SuperBottoms increases its focus to reach all parents in India with a offline channel strategy to complement its successful online presence.

To make a startup successful, every leader must focus on four key areas: purpose, profit, people, and product

The brand competes with a number of other startups looking to address the huge opportunity in the once sleepy mattress segment, or as some call - the sleep market. A number of founders launched businesses in the last 5 years, including DSGCP backed Sleepy Cat. Some have focused on the sleep category whilst others have expanded to the broader furniture/home category.

Thingstesting is a great source of product ideas for you. This year's best of is just out featuring 60 brands across three categories: (1) New & noteworthy, (2) On your wishlist, and (3) Best of the best. All brands have been determined by review activity from their community in 2022.

Singapore government's 30 by 30 strategy, a target of producing 30% of its nutritional needs locally and sustainably by 2030, is one of the reasons why Singapore is attracting the best talent in the quest to develop plant based alternatives.

Insight into the alternative protein startup scene in Singapore. DSGCP has a number of portfolio companies in the plant based segment including Growthwell, Float Foods and Kind Kones.

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