- Musings From Deepak @ DSG Consumer Partners
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- Musings From Deepak @ DSG Consumer Partners #88
Musings From Deepak @ DSG Consumer Partners #88
All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon. You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

DSGCP portfolio co SuperBottoms increases its focus to reach all parents in India with a offline channel strategy to complement its successful online presence.

To make a startup successful, every leader must focus on four key areas: purpose, profit, people, and product

Mattress startup The Sleep Company raises Rs 177 cr in Series B round led by Premji Invest — retail.economictimes.indiatimes.com
The brand competes with a number of other startups looking to address the huge opportunity in the once sleepy mattress segment, or as some call - the sleep market. A number of founders launched businesses in the last 5 years, including DSGCP backed Sleepy Cat. Some have focused on the sleep category whilst others have expanded to the broader furniture/home category.

Thingstesting is a great source of product ideas for you. This year's best of is just out featuring 60 brands across three categories: (1) New & noteworthy, (2) On your wishlist, and (3) Best of the best. All brands have been determined by review activity from their community in 2022.
Singapore government's 30 by 30 strategy, a target of producing 30% of its nutritional needs locally and sustainably by 2030, is one of the reasons why Singapore is attracting the best talent in the quest to develop plant based alternatives.

A look at the rise of alternative protein in S'pore - will it become the food of our future? — vulcanpost.com
Insight into the alternative protein startup scene in Singapore. DSGCP has a number of portfolio companies in the plant based segment including Growthwell, Float Foods and Kind Kones.
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