- Musings From Deepak @ DSG Consumer Partners
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- Musings From Deepak @ DSG Consumer Partners #82
Musings From Deepak @ DSG Consumer Partners #82
All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon. You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

DSGCP portfolio company Piccolo has launched into Ikea. In July it launched in M&S.

🥃 🥃 Non-alcoholic (Non-Alc) beverages and spirits are evolving from a niche market into a fast-moving segment with products ranging across different use occasions and need states 🥃🥃 DSGCP portfolio company Melati is one of the leading brands from SEA in this category.
A recent McKinsey survey of more than 30,000 consumers reveals the challenges and opportunities that grocery retailers around the world face today. This has a direct impact on founders building consumer brands irrespective of their initial GTM playbook.
Consumer survey on digital trends shows that digital adoption remains strong globally, but a range of opportunities can bolster companies’ resilience.

We are seeing a surge in founders in India & SEA looking at building allergy-friendly foods and brands as consumer focus on health and wellness.

In conversations that DSGCP portfolio companies are having with their consumers, there is a growing demand for food-as-medicine. This is food and beverages that are not only functional but also show data that they can alleviate medical conditions.

I am intrigued with this test and what it means for grocery delivery and retail.
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