Musings From Deepak @ DSG Consumer Partners #73

August 31, 2022

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon. You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

Rajeev Samant, founder of DSGCP portfolio co Sula speaks with Aabha Bakaya, Senior Editor, #BusinessTodayTV on the Sula IPO and future prospects.

DSGCP has started to see more start-ups focused on ambient solutions to alternative proteins. We continue to look at the category and assess if this is something consumers will be willing to keep in their cupboards.

Darpan Sanghvi, CEO of Good Glamm Group (GGG) speaks to Amisha Agarwal at Your Story on the company's journey. DSGCP became a shareholder in GGG after it acquired our portfolio co The Moms Co. I have had a chance to spend time with Darpan and debate the content-to-commerce model. This is story covers a lot of what we spoke about. HBS also just published a 15 page case study on GGG's acquisition of BabyChakra.

Is plant-based everything a long-term trend or short-term hype?

The 2 points I took away:

1. The overall wellness market has shrunk amid economic uncertainty.

2. Around 8% of shoppers could now be called “Trendy Enthusiasts” – considered early adopter wellness gurus that tend to be high-income millennials – down from 12% in Q3 2021. Meanwhile, the share of “Detached Traditionalists” – typically lower income, older consumers who rarely change their shopping habits – increased from 16% to 20%. But it’s shoppers in the middle of the spectrum, like flexitarians who embraced the plant-based foods trend several years ago, that are now cutting back and leading a shift back towards meat and animal products.

Since Amazon bought Whole Foods five years ago, it's added tech to streamline the in-store experience and expanded into more local goods.

Reply

or to participate.