Musings From Deepak @ DSG Consumer Partners #7

All things consumer & insurgent brands. What I am currently reading, thinking about and reflecting upon.

Tea Drops raises $5m to support ongoing innovation of bagless tea offerings — www.beveragedaily.com

More focus on sustainability. How to deliver a cup of tea without the bag. Via a tablet.

PepsiCo is making 'a much bigger play' for sales in the burgeoning plant-based market — www.fooddive.com

Plant based is not a trend. It is a long term secular opportunity.

Will Wendy's Get A Bigger Bite Of The Indian Market This Time? — www.forbesindia.com

I spoke to Jasper recently. His playbook to scale Wendy's in India is on the back of deliveries via cloud kitchen. Can it work? I am watching this close.

Vineeta Singh: On a SUGAR high — lifestyle.livemint.com

SUGAR cosmetics is a great example of an #insurgentbrand. It is one of the brands that I wished I had spotted earlier and would have loved to have worked with Vineeta & Kaushik.

Bar giant Kind moves into fast-growing plant-based ice cream | Food Dive — www.fooddive.com

Validates the demand for clean plant based ice-cream. DSGCP portfolio co King Kones is the early mover and #insurgentbrand in Singapore.

Impossible Burger To Roll Out Across 300+ 7-Eleven Singapore Locations — www.greenqueen.com.hk

Wow! I wasn't expecting this given the brand's initial positioning as mass-premium. Would restaurants like Cut, Dempsey Cookhouse, PS Cafe and others continue to serve Impossible when its being sold at $6 at 7-11? Interesting playbook and one I will be watching closely.

How Skin Inc's Sabrina Tan put Singapore on the global beauty map — cnalifestyle.channelnewsasia.com

In the month of May, CNA Lifestyle speaks to successful working mothers who make it look all too easy. This 46-year-old pioneer entrepreneur's customised skincare first caught the eye of Sephora and, later, the world.

Miyoko’s New Campaign: ‘Milk Plants, Hug Cows’ — plantbasednews.org

'Milk Plants, Hug Cows'. Simple. I like it!

Daring raises $40 million in Series B funding round | 2021-05-19 | Food Business News — www.foodbusinessnews.net

Having pop star Drake invest in this round will certainly help amplify the overall category of plant based meats and Daring in particular.

OZiva’s bid to disrupt the neutraceutical market with clean labelled products — www.techcircle.in

Expect to see more #insurgentbrands focus on clean label nutraceuticals.