Musings From Deepak @ DSG Consumer Partners #68

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon. You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

Winemaker Sula to Test India IPO Market — www.bloomberg.com

While recession fears have seen new listings grind to a halt this year, DSGCP portfolio company Sula is testing investor appetite for India’s growing wine market.

A case study on how to do a brand collaboration: ParleG x Bombay Sweet Shop — www.linkedin.com

OMG. This blows my mind. What a brand collab Bombay Sweet Shop (BSS) X Parle Products Pvt. Ltd. Parle was founded in 1929 and ParleG is probably the best-known... 18 comments on LinkedIn

More Than A Niche, Non-Alc Spirits Are Still Finding Their Way — www.bevnet.com

DSGCP has been actively looking at the No & Low Alcohol (NLA) category for a few years and invested in Melati pre COVID. We are of the view that the category will continue attracting interest from consumer across the spectrum and offer attractive opportunities for new brands as new occasions and experiences are created.

What Does Glossier's Impending Sephora Launch Signal About DTC Distribution In The Beauty Industry? — www.beautyindependent.com

A few years ago, many predicted the end of retail. Now it seems like many are predicting the end of DTC. We always viewed retail and D2C as channels and not business models. Most brands will need to be omni-channel but some may focus on one or the other. Basically, you need to be where your customers are!

How TikTok Shop could kickstart a live shopping boom for UK food brands — www.thegrocer.co.uk

I will be watching this closely. With #insurgent food and beverage brands leverage on TikTok's influence over buying habits?