Musings From Deepak @ DSG Consumer Partners #63

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon.

You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

How Temasek became a leading food tech investor — www.fooddive.com

Singapore's Temasek Holdings is a leading investor in the sustainable and plant based segment. DSGCP has co-invested alongside Temasek twice recently, at Growthwell Foods and Salad Stop, as consumer seek brands developing healthy and clean label plant-led products.

The rise of the inclusive consumer

Great piece on why brands and businesses need to think about the inclusive consumer. A must read!

The Scott Sternberg guide to building emotional brands — newconsumer.com

How to get customers to care about what you’re doing, from the founder of Band of Outsiders and Entireworld.

Marico & Emami’s quest to catch the D2C lightning in a bottle — the-ken.com

Legacy FMCG companies’ investments in niche, direct-to-consumer (D2C) startups point to an unlikely marriage—between lumbering giants desperate to connect with younger consumers, and nimble upstarts looking to go mainstream

Why Google and Facebook Keep Shutting Down Abortion Pill, Sex Product Ads — www.theinformation.com

Any startup in the femtech and sexual wellness segment will tell you how difficult it is to build online awareness given how platforms like Google and Meta manage content and copy. This is despite the same brands being available on the shelves of high street pharmacies.