- Musings From Deepak @ DSG Consumer Partners
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- Musings From Deepak @ DSG Consumer Partners #60
Musings From Deepak @ DSG Consumer Partners #60
All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon.
You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

DSG Consumer Partners has 5 portfolio companies in the Top 12 in Inc42 Media's just released India's Fastest Growing D2C Brands 2022 rankings. Building the next generation of India's consumer #insurgentbrands. Congratulations to the amazing founders and their teams building products that are better for you and better for the planet:
-Superbottoms
-Arata
-Indus Valley
-Power Gummies
-Ugaoo

This is the second investment by Sixth Sense in the pet space. Very perceptive of Nikhil Vora given the long-term trends highlighting the growth and size of the Indian pet care market. DSGCP has backed Bangalore headquartered startup Supertails.

Looking up: How APAC’s upcycled F&B firms are striving for ‘equal or better’ products — www.foodnavigator-asia.com
Is there an opportunity for entrepreneurs in India & SEA to build an insurgent brand focused on upcycled produce? We are seeing more founders building around this idea, primarily rooted in the better for the planet mantra. Given the relative cost of side streamed ingredients and more consumer education, expect to see more innovation in the coming years.

Tea gets a wellness boost as Hain, Twinings aim to wake up the category | Food Dive — www.fooddive.com
Brands, existing and new, are now focusing on the functional properties of their food and beverage offerings as consumers want to know what is better for them and why.

How Reliance stunned Amazon in battle for India's Future Retail, Retail News, ET Retail — retail.economictimes.indiatimes.com
Wow! The fight for the wallet of the Indian consumer has only started. Reliance has for months taken over the Future's leases and has already taken over 200 stores and rebranded them to Reliance!
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