Musings From Deepak @ DSG Consumer Partners #6

What I am current reading, thinking about and reflecting upon.

CSR: Power Gummies directs Rs. 35 lakh to fight COVID-19 in the national capital — indiacsr.in

DSGCP portfolio co Power Gummies steps up to support the fight against COVID-19.

Where are all the cool brands for cats? — thingtesting.com

Pet in general, and cats in particular, continue to be an underserved consumer market offering entrepreneurs the opportunity to build engaging #insurgentbrands. Check out Nama (www.namapets.com) from the DSGCP portfolio.

Drinks Experts on the Best Canned Cocktails 2021 | The Strategist | New York Magazine — nymag.com

As consumers seek better experiences off-premise, expect to see more innovation in the RTD category. Sula has launched Dia, a wine spritzer in a can in 2020, and expect interesting launches from the DSGCP portfolio in 2021.

Shoppers already love Chinese brands — they just don't know it yet - Protocol — The people, power and politics of tech — www.protocol.com

Made-in-China products used to be seen as inferior. Now they're among the world's most popular — but won't acknowledge their origin.