Musings From Deepak @ DSG Consumer Partners #59

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon.

You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

BW Disrupt 40 under 40 List 2022 — www.businessworld.in

Congratulations Pallavi Utagi, CEO of DSG Consumer Partners portfolio co SuperBottoms, for making the @BWBusinessworld Disrupts 40 Under 40 List 2022. This is just the beginning of the journey as Pallavi focuses on building a diaper brand that is better for you and better for the planet. #insurgentbrands #india #sustainable

DTC Briefing: Despite a pandemic boom, consumer VCs are looking beyond DTC brands — www-modernretail-co.cdn.ampproject.org

There continues to be so much confusion about brands, DTC (or D2C), DNVB, etc. We have always focused on one things at DSGCP. Partnering with entrepreneurs building the next generation of modern insurgent consumer brands, what we term internally as #insurgentbrands. They need to meet the customer where the customer expects to discover, trial and purchase that product or service. These brands may start as D2C or on the shelf of a MT or GT store but as it scales, expect the most successful brands develop playbooks across channels.

A CFO’s Perspective: Fundamentals of Scaling Your CPG Company — www.s2gventures.com

So many lessons here for growth stage companies.

Three direct-to-consumer brands crushing it on TikTok share their secrets — thingtesting.com

As new media channels engage consumers, brands need to learn to navigate their marketing and customer acquisition spend to get noticed.

Roots Ventures eyes $100 mn for second early-stage focussed fund | VCCircle — www.vccircle.com

Large fund for a second fund but does highlight the demand from LPs for exposure to modern insurgent consumer brands (#MICBS or #insurgentbrands).