Musings From Deepak @ DSG Consumer Partners #56

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon.

You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

Inflation will separate the strong marketing companies from the weak — www.marketingweek.com

Chris is a friend and previously was on the board of Verlinvest, Global CMO of ABInbev, and before that CMO of Coke Europe. Super marketeer. A valuable reminder as inflation hits CPG companies, giants, and startups.

What happens when a direct-to-consumer brand doesn't make it? — thingtesting.com

Direct-to-consumer founders share lessons from shuttering their brands.

Premixed cocktails steal share from beer and hard seltzer, propelling surging growth — www.cnbc.com

I was not expecting this. Have not been able to convince myself on the opportunity to build a RTD premixed cocktail brand. But data suggests consumers are loving it.