Musings From Deepak @ DSG Consumer Partners #55

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon.

You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

What's powering Good Glamm Group's buying spree? — economictimes.indiatimes.com

DSGCP became a shareholder in GGG when it acquired The Mom's Co. We took the option to take some of the exit proceeds in GGG stock as I was fascinated by Darpan's content-to-community-to-commerce (CCC) playbook. I had breakfast with him yesterday in Singapore and shared his plans for the next 12 months, both for India and the region. Exciting times ahead.

Domino's opens 1500th outlet in India — www.thehansindia.com

I looked at Jubilant as a PE deal in 2006 when they had 90 outlets. Today they opened their 1,500th. This highlights the potential of the Indian domestic consumer market. It is huge. It will take time to scale. Patient entrepreneurs will win.

Why Old Playbook of Growing D2C Channel is Dead in the New Normal  — www.indianretailer.com

Do you agree? Yes, D2C does provide a fantastic opportunity for brands to engage with their consumer. But does that mean that marketplaces and retailers have no role? Brands need to remember the value that the retailer and marketplaces provide. Every brand needs to evaluate its playbook and deploy something relevant to their brand. I believe that brands need to leverage the benefits of all channels to become a leader.

Wipro Consumer Care continues to look for investments in consumer startups — www.thehindubusinessline.com

WCC recently co-invested alongside DSGCP in gummy supplement brand Power Gummies. Wipro joins many of the leading global MNCs ranging from Unilever to Danone to L'Oreal who are investing in consumer funds as LPs and directly into startups as they outsource part of the innovation and learn from dynamic consumer founders.

Six ways new consumption patterns are influencing the advertising industry

To stay relevant brands need to be socially conscious, sustainable, localize, build a community and focus on delighting the consumer. Not rocket science but so many brands get the fundamentals so wrong.