Musings From Deepak @ DSG Consumer Partners #5

DSGCP portfolio co SuperBottoms Partners with UNEP for Tide Turners Plastic Challenge Campaign - Mommy & Baby Times — mommybabytimes.com

The campaign is designed around the goal to educate the youth to reduce the consumption of plastic from their lifestyle.

Salad Chain Sweetgreen Is Said to Plan a U.S. IPO This Year - Bloomberg — www.bloomberg.com

A great case study of a wellness focused brand riding the trend for clean, better for you, quick service meals. DSGCP portfolio co SaladStop! is a pioneer in this category in SE Asia.

Consumers are adopting digital by the dozen, but the future will still depend on physical channels

Brands need to be where their consumers are and this is going to be both physical and digital depending on many factors including category, occasion and experience.

Oatly files for Nasdaq IPO

And in true Oatly style, they produced a tongue in cheek roadshow video focused on climate change & sustainability. No matter what you think of the product, Oatly definitely knows how to engage consumers!

Find the prospectus here: https://d2uqf8v1t7axy8.cloudfront.net/nrsmedia/IPO/Oatly/prospectus2021.pdf

DSGCP portfolio co Piccolo set to boost ‘cooking for babies’ with raft of NPD — www.thegrocer.co.uk

Piccolo’s new range includes risottos, macaroni, gemmine, tomato and stir-in sauces