Musings From Deepak @ DSG Consumer Partners #49

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon.

You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

Home gardening start-up Ugaoo raises pre-Series A — www.vccircle.com

It has been a super busy 10 days at DSGCP closing three new and follow-on investments. The first, is Ugaoo. DSGCP has been looking closely at the broader home category for some time now and is excited to lead the pre-Series A at gardening and plant start-up Ugaoo alongside RPG Ventures. Founder Siddhanth Bhalinge has built a strong brand across digital and physical channels.

D2C sustainable brand Koparo raises Rs 5.7 Cr in seed round — yourstory.com

Second, DSGCP alongside Saama Capital & Titan Capital have invested in sustainable home and personal hygiene D2C brand Kopara. The brand provides toxin-free, eco-friendly and plant-based household cleaners.

Sleepy Owl Raises $6.5 Mn Funding From Rukam Capital & DSG Consumer Partners — www.cnbctv18.com

Third, is DSGCP portfolio co Sleepy Owl. The company aims to use the funding to solidify their core team, build a robust distribution network across India for increased demand of their brews, and firm up its marketing initiatives. DSGCP first invested in Sleepy Owl in January 2018, and in the last four years, the founders have built one of India's leading coffee brands on the back of innovation, consumer love, and an amazing product.

GOQii launches 'Women Care Solutions’ — www.expresshealthcare.in

DSGCP portfolio co GOQii new services offering enables women to track menstruation, pregnancy, predict menstrual cycle, ovulation day and fertility window.