Musings From Deepak @ DSG Consumer Partners #45

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon.

You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

Episode 18: Viraj Bahl, Founder, Veeba - Direct to a Billion Consumers — open.spotify.com

Listen to Viraj Bahl, CEO of DSGCP portfolio co Veeba, in conversation with Arjun Vaidya on the latest episode #DirectToABillionConsumers. Viraj has a freewheeling conversation about his journey building Veeba, from how is prior failure impact his perspective to selling his home to fund the business to why he named the company Veeba.

#insurgentbrands

The non-alcoholic spirits revolution is here. What will it take to become the category's defining brand? | Thingtesting — thingtesting.com

Drinkers are looking for a brand that can truly fill the void left by alcohol — in terms of taste, function, and the social rituals that come with it. DSGCP portfolio co Melati is delivering on that mission!

Trends shaping India’s ecommerce landscape — yourstory.com

As more entrepreneurs launch CPG #insurgentbrands, it is key to understand the underlying trends to understand your customer. This will drive your GTM. Digital first or offline. Business models. Supply chain.

Fresh and functional: China plant-based firm All Plants churns out new oat milk products for younger generation — www.foodnavigator-asia.com

Chinese plant-based start-up All Plants is creating a fresh oat milk product to compete with the imported products including Oatly.

GlobalBees, Mensa seek Unicorn valuations in Thrasio race — the-captable.com

Thrasio needed nearly two years and a profitable business to be valued at $1 billion. In India, GlobalBees and Mensa Brands are looking to raise new rounds at Unicorn levels months into launch.