Musings From Deepak @ DSG Consumer Partners #44

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon.

You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

The Good Glamm Group acquires The Moms Co. in one of the largest D2C deals in the segment — yourstory.com

DSGCP portfolio co is being acquired by Good Glamm Group as it consolidates market-leading community platforms and leading brands to deliver on their community-to-commerce playbook.

The new marketing model for growth: How CPGs can crack the code | McKinsey

A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate. Here are the key ingredients.

Suddenly, it’s great to be a middling consumer startup - The Morning Context — themorningcontext.com

How the acquisition spree by Thrasio clones in India has revitalized a sector that has historically been tough to deliver an exit in.

Piccolo expands snack range with new product launches — www.retailtimes.co.uk

DSGCP portfolio co Piccolo has launched two new SKUs: The Mighty Banana & Cocoa Oaty Bars and Multigrain Puffs.

The Moms Co founder likes to work late to avoid WFH distractions; upgraded home electronics to make life simpler — economictimes.indiatimes.com

Malika Sadani, CEO of DSGCP portfolio co The Moms Co, shares her WFH hacs and tells us what she can’t wait to get back to as COVID-19 restrictions are eased from travel to fitness to eating out.

Thrasio eyes India entry, in talks to acquire Lifelong Online — economictimes.indiatimes.com

The US-based company has lined up about $500 million for the Indian market