Musings From Deepak @ DSG Consumer Partners #41

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon.

You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

Veeba launches Provee, a health food drink brand for kids — www.indianretailer.com

DSGCP portfolio co Veeba's new brand is India's first 100% plant-based kid's protein supplement and includes Indian superfoods ragi, almond, and jaggery. Continuous innovation and NPD from Viraj Bahl and the team at Veeba.

Mswipe’s lending business appoints Tanya Chadha as COO - The Economic Times — economictimes.indiatimes.com

DSGCP portfolio co Mswipe is strengthening its leadership team. Tanya will focus on new product strategy and growth.

Supertails raises Rs 5.75 Cr in venture debt from Alteria Capital — yourstory.com

DSGCP Petcare portfolio Supertails raises venture debt to compliment the recently announced equity round.

India’s plant-based blow: FSSAI order to delist products with dairy terms to hit online AND offline sales — www.foodnavigator-asia.com

Much ado about nothing? The debate whether a plant-based beverage can or cannot be called "milk" is ignoring the core issue at hand. Consumers are smart and are making a choice. For many different reasons, many consumers are reducing or stopping the consumption of dairy-based products and opting for plant-based alternatives. They know the difference. The dairy industry may want to protect the term "milk" or "dairy" but that will not change the demands of today's consumers. At DSGCP, plant-based consumption is a core theme in our playbook, and we have backed plant-based brands including Kind Kones, Growthwell, and Float Foods.