Musings From Deepak @ DSG Consumer Partners #39

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon.

You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

Leverage Edu expands with office in UK — thepienews.com

DSGCP portfolio co Leverage Edu has opened its London office as it seeks to work more closely with UK universities to help them build a brand in emerging countries.

Singapore plant-based producer Growthwell raises $22m in Creadev-led round — agfundernews.com

DSGCP participated in the most recent $22M fund raise at portfolio co Growthwell in a round led by Creadev.

The Promise of Personalized Nutrition

Personalized nutrition has huge potential. DSGCP has a few portfolio companies looking at this category including Nuguru and SaladStop!

Warby Parker proves that the Warby Parker model works — for Warby Parker - The New Consumer — newconsumer.com

What we’ve really learned over the past decade is that following Warby’s path — focusing on customer experience and brand in an industry that hasn’t; launching with e-commerce in a market where it’s under-utilized; selling entirely direct-to-consumer without third-party resellers — can either work or not work, and it’s going to be different on a case-by-case basis. But it has worked so far for Warby Parker.

Playbook for building iconic D2C brands of India by Kanwaljit Singh — yourstory.com

A champion of the Indian consumer ecosystem and a friend of DSGCP, Kanwal at Fireside Ventures shares his playbook on building iconic brands.