Musings From Deepak @ DSG Consumer Partners #38

September 14, 2021

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon.

You can follow me on Twitter at @dishahdadpuri.

@FoodpreneursCOM profiles startups developing plant-based eggs and includes DSG Consumer Partners portfolio Float Food and its #Only EG

Great insights into Gen Z consumers in China. Many of these trends will apply to India & SEA. What can we learn from this as we create brands? We do this every day at DSGCP as we look at white spaces and categories ripe for disruption.

I have been closely tracking Purplle since our friends at Verlinvest invested 3 years ago. Manish and Rahul has executed their playbook that has leading 3rd party brands plus their own brands.

Must reach for anyone starting an #insurgentbrands. How to think about D2C and e-commerce as part of your playbook. Courtesy of our friends at McKinsey.

Strong brands are more important than ever. But how can CPG executives pursue ambitious marketing goals while keeping the budget in check?

Onesto Labs, the parent company of direct-to-consumer personal care brands Chemist at Play and Bare Anatomy, for strengthening its R&D capabilities, hiring, branding and marketing.

India is among the top 10 emerging international markets for Brown-Forman. In fact, India is often in the top 5 markets for many of the global CPG giants I speak to. And they are looking to acquire local #insurgentbrands.

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