Musings From Deepak @ DSG Consumer Partners #37

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon.

You can follow me on Twitter at @dishahdadpuri.

D2C food startup Anveshan raises Rs 3.67 Cr led by DSG Consumer Partners, Titan Capital, others — yourstory.com

DSGCP is excited to partner with Titan Capital to back Anveshan Farms, who is developing a portfolio of minimally processed real food, and building a platform bridging farmers and consumers.

Beyond income: Redrawing Asia’s consumer map

An absolutely must read report for anyone interested in the consumer growth story in Asia. This 88 page report from McKinsey Global Institute is full of data and forecasts. This is why I started DSGCP in 2012. To build the #insurgentbrands that these consumers will want. And consumer they will from Delhi to Jakarta.

The era of mega brands from Indian D2C startups has begun — yourstory.com

A champion of the consumer ecosystem and good friend Kanwaljit Singh of Fireside, speaks to Shardha Sharma at YourStory.

30% Of Brits Are Now Eating Less Or No Meat At All, New Survey Finds - Plant Based News — plantbasednews.org

This trend is spreading globally and we are seeing here in India and SEA.

Chobani Moves to Center Store with Super Peanut Blends Launch — www.nosh.com

I will be watching this playbook very closely. Can you take a brand associated with fresh/chilled into the middle of the store and ambient? I eat a lot of nut butter (Pip & Nut is the my brand of choice) so am extra curious.

Lessons In Brand Building From The Founders Of Moon Juice, Summer Fridays And Sacheu Beauty - Beauty Independent — www.beautyindependent.com

We talked to the founders of Summer Fridays, Moon Juice and Sacheu Beauty about what's helped their brands gain traction.