Musings From Deepak @ DSG Consumer Partners #36

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon.

You can follow me on Twitter at @dishahdadpuri.

I spoke to Meeta Malhorta at The Hard Copy on how markets and consumers are shifting and why I think this is a great time for D2C brands.

DSGCP portfolio co Mswipe has partnered with Karnataka Bank to launch WisePOSGo for its merchant customers.

Expect more Indian celebrities from Bollywood and cricket to launch brands.

DSG Consumer Partners and other VCs partner with Flipkart for their Flipkart Boost programme.

Sharing the latest edition of D2C Pulse from our friends at GlobalBees. Like the section on finding and focusing on a start-ups north star matrix.

Also whatever you call it, "milk", "mylk", "beverage", "drink" etc., the fact is that plant-based dairy alternatives are here to stay and will take away market share from cow's milk. Be ready for it.

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