Musings From Deepak @ DSG Consumer Partners #35

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon.

Our current playbook at DSGCP — www.linkedin.com

We at DSG Consumer Partners invest time and research the many macro and micro trends that are impacting consumer behavior and purchase decisions. We push ourselves to ask the difficult questions: How do these trends help us invest better? What are the core long-term themes that will drive a consumer to choose one brand over another? These themes are constantly reviewed by us and our stakeholders including our 90+ founders & alumni, large MNCs, and others in the consumer ecosystem.

Women’s sex toys are buzzing right now – and Singapore is ready for it - CNA Lifestyle — cnalifestyle.channelnewsasia.com

Channel News Asia ran a long piece on Saturday on the topic of sexual education and wellness in seemingly conservative Singapore. As a husband and a parent, these are important issues that need to be discussed. Profiles a number of start-ups in the category including DSGCP portfolio company Smile Makers.

Sex Wellness Startup maude Surpasses $10 Million In Funding — www.rho.co

Sexual wellness is becoming mainstream and normalized. DSGCP portfolio co Smile Makers is one of the leading players in the category.

DSGCP portfolio co Mswipe goes live with e-RUPI — www.livemint.com

Merchants can now use the UPI Voucher feature on the Mswipe Merchant App to accept prepaid e-RUPI based payments from customers.

Here’s how this innerwear brand survived the first wave lockdown right after its launch to now compete with Jockey and XYXX — yourstory.com

I am not used to seeing a young DSGCP portfolio company being positioned as the category incumbent. We are the #insurgent!

Your Story today ran a piece on innerwear brand Freecultr and how it competes with Jockey and DSGCP portfolio co XYXX 😀😀

Nestlé opens its largest R+D Accelerator, dedicated to cross-category innovation | Food Dive — www.fooddive.com

Both internal and external entrepreneurs will gain access to Nestlé’s infrastructure as well as science, technology and business expertise over the course of a six-month program with the goal of testing innovations in real market conditions.