Musings From Deepak @ DSG Consumer Partners #33

All things consumer & insurgent brands. What I am currently reading, thinking about and reflecting upon.

How this mother decided to help solve for the diaper rash problem with D2C babycare brand SuperBottoms — yourstory.com

Your Story profiles Pallavi Utagi, Founder & CEO of DSGCP portfolio co SuperBottoms in their series on 100 Emerging Women Leaders.

Pets & Hunger Pangs🐕 - GlobalBees D2C Pulse — globalbees.substack.com

Thrasio-inspired GlobalBees does a deep dive into the untapped opportunity in the Indian pet and pet-care market and features DSG Consumers Portfolio co Supertails.

Nifty Corporates - by Packy McCormick - Not Boring by Packy McCormick — www.notboring.co

An absolute must-read, in particular how to leverage web3 and NFTs as part of a brand's marketing strategy. How can insurgent brands learn and take advantage of this in the physical and metaverse?

Digital brands' aggregator GlobalBees acquires sustainable home care company The Better Home — yourstory.com

This is the first of many acquisitions as GlobalBees and other Thrasio-like platforms seek out and acquire Indian consumer brands. Let the games begin. I am sure, DSGCP portfolio companies will be targetted.

‘Voting with wallets’: Fonterra CEO urges industry to wise up to sustainability demands or consumers will walk away — www.foodnavigator-asia.com

Consumers across the food and beverage landscape will simply walk away from brands that merely pay lip service to sustainability concerns, argues Fonterra’s APAC CEO, who believes that many are already ‘voting with their wallets’.