Musings From Deepak @ DSG Consumer Partners #29

All things consumer & insurgent brands. What I am currently reading, thinking about and reflecting upon.

D2C brand SleepyCat raises $3.8M from Saama Capital, DSG Consumer Partners & Sharrp Ventures — yourstory.com

DSGCP portfolio co SleepyCat will use the funds to further expand its product portfolio of mattresses and other sleep wellness accessories.

Indian D2C Startups Raised $783 Mn In The First Seven Months Of 2021 — inc42.com

A summary of the current state of the Indian #D2C market. DSGCP closed 5 deals in the first 7 months not 2 as noted in the report.

The Business of Wellness with Cecile Gasnault, Brand Director, Smile Makers — www.welltodoglobal.com

Cécile Gasnault, Brand Director at DSG Consumer Partners portfolio co Ramblin'​ Brands, the holding co behind sexual wellness brand Smile Makers, speaks to WELLTODO about the strategy behind reframing the conversation around sexual pleasure, and how talking to buyers from retailers like Selfridges, Urban Outfitters and Saks has transformed over the last 6 years, from awkward to empowered

MyGlamm buys BabyChakra to enter baby care category — www.livemint.com

Expect more investment in the mother and baby given the large TAM and low penetration. DSGCP portfolio co The Mom's Co is one of the first insurgent brands in the category.

Top tips and tricks from Facebook for small businesses and MSMEs to grow business faster — yourstory.com

How DSGCP portfolio co SuperBottoms used Facebook during the pandemic to bring their sales back to pre-COVID levels within three months.