Musings From Deepak @ DSG Consumer Partners #27

All things consumer & insurgent brands. What I am currently reading, thinking about and reflecting upon.

D2C is a disruptive model in the current mattress industry, says SleepyCat's Kabir Siddiq to BrandSutra — www.freepressjournal.in

Kabir Siddiq, CEO of DSGCP portfolio co Sleepy Cat, speaks to Free Press Journal on how the company's 'mattress-in-a-box' has disrupted a once sleepy category.

GOQii eyes entry into UK, S-E Asian markets in coming months as travel restrictions ease - The Economic Times — economictimes.indiatimes.com

DSGCP portfolio co GOQii Smart Healthcare told PTI the company would opt for partnership-based strategy for some of the new markets and expressed hope that the overseas plans would be set in motion by 2021-end.

Sula — the most visited winery in the world — www.sommelierindia.com

A story of a wildly successful Indian #insurgentbrand. DSGCP MD Deepak Shahdadpuri led the the first institutional round in Sula in 2005.

OYO hires merchant banks for $1.2 bn IPO | VCCircle — www.vccircle.com

Great to see OYO making progress towards its IPO. DSGCP exited its position in OYO in 2019.

Why are there so many brands selling toilet paper online? | Thingtesting — thingtesting.com

What's the value for a new wave of direct-to-consumer toilet paper brands?

Singapore FoodTech startup Hoow Foods raises $2.22M pre-Series A, launches new plant-based subsidiary Hegg Foods - TechNode Global — technode.global

The company is currently planning its pilot-scale production and is working on plans to commercialize HEGG by the first half of 2022.

After A Wine-Filled Year, I'm Reevaluating My Relationship With Alcohol — www.thezoereport.com

Many factors are driving the growth in the NLA alcobev category.