Musings From Deepak @ DSG Consumer Partners #26

All things consumer & insurgent brands. What I am currently reading, thinking about and reflecting upon.

Vogue Beauty Awards 2021: Daily Warriors - Best of Haircare and Hairstyling | Vogue India — www.vogue.in

DSGCP portfolio co Arata's Super Shampoo bags Vogue Beauty Awards 2021 for Best Daily Shampoo.

30 Startups To Watch: The Startups That Caught Our Eye In July 2021 — inc42.com

DSGCP pet-centric portfolio co Supertails makes it onto @inc42's list of 30 Startups To Watch In July 2021 #insurgentbrands #pets #cats #dogs #vet

Exclusive: Tiger In Talks To Back Months-old Mensa Brands At $400 Million Valuation — www.moneycontrol.com

This drama gets more interesting by the week. Tiger partner Scott Shleifer is an angel investor in Mensa although Tiger itself has backed GOAT Brand Labs, a direct competitor to Mensa.

Minimalist funding: Minimalist raises $15 million from Sequoia India, Unilever Ventures — economictimes.indiatimes.com

Skincare startup Minimalist will use the funding for global expansion, besides enhancing infrastructure, R&D capabilities and content curation, cofounder Mohit Yadav says.

What can direct-to-consumer brands do about copycats? | Thingtesting — thingtesting.com

Copycat brands make life difficult for both brand owners and consumers. What can be done about them?