- Musings From Deepak @ DSG Consumer Partners
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- Musings From Deepak @ DSG Consumer Partners #21
Musings From Deepak @ DSG Consumer Partners #21
All things consumer & insurgent brands. What I am currently reading, thinking about and reflecting upon.

The Ken does a deep dive into Singapore’s alt-protein startups and covers two DSG Consumer portfolio companies Growthwell & Float Foods.

#Innovation and #NPD is hard. Very hard. Goes something like this: Make plans. Change plans. Discuss. Debate, naah, fight and how!! Listen, listen and listen. See how DSG Consumer Partners & Saama Capital portfolio company SuperBottoms embarks on this mission and makes it look so easy. This ability is crucial and core to the success of any #insurgentbrand. We are so fortunate to have partnered with Pallavi Utagi and the amazing team at Superbottoms who make this look effortless.
Watch the video:

I looked edible personal care and beauty category 5 years ago but couldn't find any entrepreneur working in this space. My guess is that we will see a new cohort of founders working on new products in this category.

Run by British serial entrepreneur Neil Hutchinson, the startup puts the emphasis on research in marketing its nutritional supplements for canines.

Kosher lab-grown pork from Israel's growing cultured meat sector - The Jerusalem Post — www.jpost.com
Interesting perspective on how foodtech will challenge religious tenets. Can pork even be kosher given that pigs do not chew their cud?
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