Musings From Deepak @ DSG Consumer Partners #14

All things consumer & insurgent brands. What I am currently reading, thinking about and reflecting upon.

Biotin Gummies for Hair Growth: Most Searched Products — timesofindia.indiatimes.com

Times of India profiles the most searched brands in the Indian biotin gummy category and profiles DSGCP portfolio co Power Gummies #insurgentbrands

Burger King Singapore Just Launched a Plant-Based Whopper After 'Many Requests From Local Fans' — www.greenqueen.com.hk

Plant based continued to go mainstream. Burger King Singapore has added the plant-based Whopper to its menus islandwide in partnership with The Vegetarian Butcher. We are seeing strong growth across our plant alternative portfolio (Growthwell and Kind Kones) and at our F&B brands (SaladStop!, Kitchen Garden, Burger King India and Burger King Indonesia) as consumers reduce meat consumption.

Wellbeing Nutrition raises $2.2 million led by Fireside Ventures — www.livemint.com

Expect to see more deals in the nutrition and supplement category. DSGCP has three investments so far having partnered YouVit in Indonesia and Power Gummies and Nutrova in India.

Brief: Singapore’s NTU launches ‘first alt-protein university course’ in Asia Pacific — agfundernews.com

NTU students will learn the science behind cell-cultured, plant-based, and fermented proteins, as well as the consumer and regulatory issues they present.

Better Juice Raises $8M for Sugar-Reducing Food Tech Concept | NOSH — www.nosh.com

Very interesting. Will this change consumer behaviour in an otherwise stagnant category? Better Juice produces a proprietary, non-GMO enzyme that, when added to juice through a specialty machine, converts fructose, glucose and sucrose into prebiotic fibers and non-digestible sugars, without adding or removing any ingredients, reducing up to 80% of all sugars in juice.