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- DSGCP Deepak's Musings #111 Game Changers: The Insurgent Consumer Brands Playbook
DSGCP Deepak's Musings #111 Game Changers: The Insurgent Consumer Brands Playbook
All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon. You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.
👀 Webinar: DSGCP and Bain & Company “Game Changers: The Insurgent Consumer Brands Playbook” 👀
India’s emerging consumers—both Gen Z and millennials—demand more, better, and faster. To serve their needs, a new breed of consumer brands has emerged. We define them as “insurgent consumer brands.” These brands operate with a sense of insurgency and are on track to capture an outsized share of growth in consumption. These brands have a clear sense of purpose and are winning the hearts of underserved customers in India. In this webinar, Navneet Chahal, a partner with Bain’s Consumer Products, Retail, and Customer practices, and Hariharan Premkumar, managing director at DSG Consumer Partners, discuss the playbook for insurgent brands to grow in a capital-efficient and profitable manner, while highlighting the emerging consumer themes and archetypes that insurgents can tap early to drive disproportionate growth.
Jigar Shah chats to 100x Entrepreneur on how the idea of starting 82°E, a DSGCP portfolio company, came to life
The discussion concentrated on creating a unique skincare brand committed to satisfying real consumer needs. From establishing an R&D centre in Bangalore to catering to a global audience, Jigar also talks about how he and Deepika tackled the design and marketing aspects of their brand to differentiate it in a saturated marketplace.
Farmley X Rahul Dravid 🏏🏏
DSGCP portfolio co Farmley announced the appointment of former Indian Cricket captain Rahul Dravid as its brand ambassador. Through the collaboration, Farmley reinforces its commitment to quality, authenticity, and excellence.
Private labels vs Brands - See what is playing out in the UK
The data from the UK grocers are clear. The biggest winners in the grocery wars are the private labels from the grocers. Brands, incumbents and insurgents, have a lot to do to win back market share. It is different here in India and Southeast Asia when a large part of the volume are non-branded and sold through general trade stores.
A new era in health and wellness will offer CPG companies more opportunities than ever
TLDR: Consumers want better for you and healthy products that fit their definition of wellness. To win insurgent brands need to get to price parity and taste to go mainstream.
More VC funds focus on consumer brands
I have been a strong proponent that consumer brands need a very different venture capital playbook and that the traditional venture model pioneered in the technology sector does not work.
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