Musings From Deepak @ DSG Consumer Partners #108

May 05, 2023

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon. You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

Godrej makes significant acquisition to bulk up its CPG business

An aggressive play in the overall beauty and personal care (BPC) segment, one of the most lucrative options in the FMCG market after grocery and apparel.

Chasing the next Goodknight: why Godrej paid a premium for Raymond’s consumer care business

The deal provides Godrej with an opportunity to grow and build a high-growth market segment. Goodknight did that with innovative products and marketing for the mosquito repellents category. Can this acquisition help Godrej repeat the feat in mens grooming?

I want healthy. I want indulgent. I want everything.

Consumers want everything. On the one hand, they demand more health and wellness-based products. Yet at the same time, they want more indulgent SKUs. How are large CPG companies building their portfolio?

Britannia Builds on Appetite for Healthy Foods

Consumers are increasingly looking for healthier products and its very important for packaged foods companies to accelerate on nutrition and health and the claims they are making, Britannia Industries chief executive officer and executive director Rajneet Kohli has said.

DSGCP portfolio company Sula Vineyards delivers a very strong FY23 performance.

“FY23 has been a landmark year for us as we went public in December 2022 and have ended the year with a record-breaking performance. We have reported an all-time high EBITDA of Rs. 161 Cr registering a growth of 38% YoY and a record PAT at Rs. 84 Cr growing at 61% YoY. Our Own brands have been the star of the show, with their contribution to revenue going to 87%, a massive 23% jump from FY20. Led by our successful focus on premiumisation within our Own brands, revenues from Elite & Premium wines have grown 29% YoY supported by a strong volume growth of 24% in this category. It was a booming year for our wine tourism business with over 3.4 lakh visitors from across the country and the globe visiting our iconic vineyards in Maharashtra and Karnataka," said Rajeev Samant, CEO of Sula Vineyards.

Sula Vineyards Q4 Results: Profit rises 5% to Rs 14 crore; revenue up 7%

India's Sula Vineyards reported Q4 consolidated net profit of Rs 14.2 crore, up 5% YoY, with an EBITDA of Rs 30 crore. Own brands revenue grew 14% to Rs 103 crore, wine tourism revenue increased 18% to Rs 12.5 crore in Q4.

Michelle Obama becomes #insurgentbrand co-founder

TLDR: Conditioning kids to lower sugar products as early as possible so they do not crave sweetness.

Michelle Obama gets into the better-for-you CPG business with PLEZi launch

To change the food and beverage industry from the inside, former first lady Michelle Obama announced at the Wall Street Journal Future of Everything Festival this week the launch of better-for-you kid’s brand PLEZi Nutrition, where she will serve as a co-founder and strategic partner for the brand.

Are we going to see more growth in the frozen RTE category in India & SE Asia?

I just returned from New York. On my trip, I spent a lot of time in supermarket aisles, with CPG founders and some grocery channel buyers. It is clear that the frozen food category continues to grow as the narrative has evolved from junk/unhealthy to healthy and better-for-you. Will we see the same happen in this part of the world?

Kraft Heinz brings convenience to frozen meals with Homebake 425°/:30

The new brand, the latest in a series of recent innovations from the CPG giant, features different options for main courses as well as side and vegetable dishes.

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