Deepak's Musings #151 🌎 The evolution of the travel industry

🍨 Secrets of India’s ice cream market

Author

Deepak Shahdadpuri
June 27, 2024

I am interested in all things consumer and insurgent brands. In my newsletter, I share what I read, think about, and reflect upon. You can follow me on Twitter at @dishahdadpuri or DSG Consumer Partners at @dsgcp.

p.s. You can click any summary link to read the full article from its source.

There is more interest in travel, especially among younger generations. 66% of surveyed travellers are more interested in travelling now than before the pandemic.

🥃 India is becoming a spirits powerhouse

Drink International’s Millionaires’ Club 2024 list is out. This annual list features spirits brands worldwide that record annual sales volumes exceeding 1 million cases. Guess what? Indian brands are amongst the strongest performers.

One of the key trends among the top 30 brands in the 2023 fastest-growing list is the emergence of India as a powerhouse. A third of the brands on the list are from India, including 2023’s fastest grower—Iconiq White Whisky, launched by the Mumbai-based Allied Blenders.

Download the full report here: https://bit.ly/3VKtFPv

A third of the 30 fastest-growing spirits brands in the world are Indian: Drinks International

With 100 million people expected to enter the age bracket for legal alcohol consumption in the next five years, most global firms, including Diageo and Pernod Ricard, count India among their top three priority markets.

💊 We may be only at the beginning of portfolio reviews for CPG companies as GLP-1 drugs change consumer behaviour

Food companies are cautiously entering the weight-loss market, particularly targeting people taking medications like Wegovy and Ozempic.

Food companies wade carefully into weight-loss waters

Food companies with Ozempic-friendly snacks and meals wade carefully into weight-loss waters.

Danone is one of many large CPG companies doing this. Some analysts say Danone looks well positioned among food makers to benefit from weight-loss drugs. The company’s exposure to yoghurt, plant-based dairy and water makes it stand out as a possible GLP-1 winner, analysts at UBS wrote in a recent research note.

Danone Targets Health, Nutrition as Food Industry Braces for Ozempic Era

Danone said it is opening a new phase in the strategic overhaul it implemented more than two years ago. After its efforts to prune its portfolio, the company is now moving toward a more acquisitive strategy and trying to expand its footprint.

🍪 Oreo x Biscoff - Can they capture a meaningful share of the Indian biscuit market?

Mondelez and Lotus Bakeries are entering India's highly competitive biscuit market, dominated by giants like Parle, Britannia, Sunfeast, and Haldiram.

Will there be room in India’s fiercely contested biscuit market for a new Oreo/Biscoff JV?

India’s all-consuming love of biscuits lays the foundation for a new partnership between Mondelez International and Lotus Bakeries.

🍨 Secrets of India’s ice cream market

In the latest episode of Restless, Ayush Shukla chats with Kiran Shah, founder of the better-for-you ice cream brand Go Zero. In this episode, Kiran and Ayush uncover the dark truths of the ice cream industry that no one talks about, including its marketing secrets, how to distinguish which ice creams are good for you, and the perennial debate of Ice Cream vs. Frozen Des

💀 The magic behind Liquid Death

Great interview with founder Mike Cessario. Mike sits down with Beverage Daily and explains how he's built his beverage brand.

How to build a beverage brand: Liquid Death on its marketing magic

Liquid Death has turned the bottled water category on its head: its energy-drink-esque branding and novel approach to marketing ('Murder your thirst!' declares the brand's tagline).

✍🏼 Brands offering personalisation and customisation

The demand for customization is not just about aesthetics but also about personal values and preferences, influencing brand strategies to focus on more personalized marketing approaches.

Gen Z drives customisation trend

D2C firms quick to offer personalised shopping experience

🍝 Dining out and the business of restaurant reservations

As an investor in India’s Eazydiner and Southeast Asia’s Chope, I closely track the restaurant reservation and payment space. This is a great summary of the category's state in the US and explains the differences between various restaurant reservation systems. It highlights how these platforms offer unique features to both diners and restaurants.

As American Express Acquires Tock, Who’s Winning the Reservation Wars?

What you need to know about the state of the reservations systems today

🌎 The evolution of the travel industry

The McKinsey article "The Way We Travel Now" explores current travel trends and how the industry is evolving post-pandemic. In particular, there is a heightened interest in travel, especially among younger generations, with 66% of surveyed travellers more interested in travelling now than before the pandemic. Millennials and Gen Z are leading this trend, spending a larger share of their income on travel than older generations.

The way we travel now

A survey of travellers reveals disparate desires, generational divides, and a newly emerging set of traveller archetypes.

👵🏽 India’s senior living opportunity

Ranjan Pai's investment aligns with the growing demand for accessible healthcare services and diagnostic solutions in India. Ageing India will create new opportunities in the healthcare sector. At DSG Consumer Partners, we recently partnered with Aire, a senior-focused consumer brand, on a mission to redefine perceptions of ageing and incontinence founded by Nivedita Venkatesh.

This Ranjan Pai investment opens the door to a USD30 billion opportunity

Ranjan Pai is among India’s most influential investors. So, when he moves into senior care, it is time to sit up and take notice of the sector, not to mention the broader grey economy.

👀 Case study: Singapore’s Oatbedient

Creating the market for instant oat milk mix by building a consumer-facing brand. Elaine and Darren Teo, are the brains behind Oatbedient, which is educating the market about the convenience and advantages of oat milk powder.

The family behind Singapore's SUPER coffee is redefining the way people enjoy oat milk

They initially tried to get other drink manufacturers to use their products but couldn't convince them.

💄 L’Oréal India MD Aseem Kaushik speaks to Suneera Tandon about its plans

L'Oréal is one of the world’s largest beauty companies and understands the BPC in a way few people do. L'Oréal India aims to significantly boost its online presence and become a €1 billion business within 3-4 years. It expects a major increase in online beauty consumers, projecting growth from 50 million to 150 million. E-commerce accounts for over 20% of L'Oréal India's business and is expected to contribute 50% of growth in the next 4-5 years.

L’Oréal India seeks to amp up its online play

Within India, we have a long way to go with our existing portfolio of brands. We've got 12 of them here in India—out of the 39. So, there is a huge opportunity for L’Oréal first to bring its own brands into this country.

📰 Select funding & deal news

Funding and deal news that caught my attention this week

Sid’s Farm raises $10Mn

Direct-to-consumer dairy brand Sid’s Farm will use the funds to strengthen its presence in the Bengaluru and Hyderabad markets and expand its manufacturing capabilities, it said in a statement.

Premium luggage maker Eume raises Rs 15 crore in funding

The Mumbai-based luxury brand offers diverse products like luggage, vegan handbags, and accessories, among others. Eume's sales are split equally between its own website and marketplaces.

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