Deepak's Musings #117: Why the world needs more premium insurgent brands

August 29, 2023

From 1 Sep 2023, I am changing the format of my newsletter based on feedback from readers. Instead of ad hoc newsletters, I will move to a weekly format which you will receive at 1:00 pm Singapore time every Monday starting 4 Sep 2023.

Today’s newsletter will be the last before we move to the weekly format.

All things consumer & insurgent brands. What I am currently reading, thinking about, and reflecting upon. You can follow me on Twitter at @dishahdadpuri or follow DSGCP at @dsgcp.

🍷🍾 Sula Vineyards to focus on expansion in Karnataka

Sula looking to increase wine capacity and hospitality offerings in Karnataka, to complement its base in Nashik.

Sula Vineyards to concentrate on vineyards outside Bengaluru

Sula Vineyards Limited, a pioneer in India's wine industry, is not only expanding its horizons but also redefining the standards of wine tourism. By focusing on strategic growth, enhancing its hospitality offerings, and setting ambitious revenue targets, the company is well on its way to becoming a shining example of success in India's burgeoning wine tourism sector. As Sula Vineyards continues to evolve, it remains a symbol of innovation and excellence in the world of Indian wines.

Plant parents and the rising demand for indoor plants

DSGCP portfolio company Ugaoo has delivered YoY revenue growth of over 150% as the demand for plants grows. What is driving the boom on plant parenting?

Cultivating indoor gardens: 'Plantfluencers' show the way

Cultivating indoor gardens: 'Plantfluencers' show the way

How Gen Zs think about food

Gen Z is torn between social responsibility and saving money, and the gap between their beliefs and buying habits is fueling food anxiety.

SOURCE Ketchum Inc

Gen Z’s Stressed About Food

The relationship is complicated.

Why the world needs more premium insurgent brands

A must read. A good friend, Verlinvest's Ben Black, makes a fantastic case for why we need more insurgent brands that are mission-led and factor the true and transparent economic, social, and environmental costs into their businesses and pricing strategies so that consumers can choose to address inequalities in our system.

Why we need mission-led brands more than ever in a cost-of-living crisis

We need brands that champion purchase drivers other than price, says Ben Black, executive director at Verlinvest

Portfolio Update: SuperBottoms raises new $5 round

Lok Capital, Sharrp Ventures, DSG Consumer Partners and Saama Capital participated in the round to fund category expansion and offline growth.

Baby & Mother Care D2C Brand SuperBottoms Raises $5 Mn Funding

Mother and baby care D2C brand SuperBottoms has raised $5 Mn in its series A1 funding round led by Lok Capital and Sharrp Ventures

Portfolio update: Shikho’s Shahir Chowdhury has been selected as one of the Bloomberg's Class of 2023 New Economy Catalysts

Chowdhury, the first and only Bangladeshi on the list, was chosen as part of the 2023 Class of Catalysts for his work as the founder and CEO of Shikho.

Shikho founder recognised by Bloomberg

Shahir Chowdhury has been selected as one of the Bloomberg's Class of 2023 New Economy Catalysts

See the full Bloomberg story for the others who made the list: https://www.bloomberg.com/features/2023-catalysts-list/#xj4y7vzkg

Insights: What is it like to be one of the designers on Danone’s in-house design team

Designing, creatives and lots more are a part of what makes a brand work.

In House with Danone: Working at One of the World’s Largest Food and Beverage Companies

Like Target, Taco Bell & PepsiCo, Danone has its own in-house team of designers and creatives who have their hands on the brand every step of the way. It's not the agency life, and that can be a very good thing.

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